Explain how
representation in music videos are chosen to promote the
artist(s). Refer to one of the
music videos you have studies to support your answer.
In the music video ‘Stop Where You Are’, the artist Corinne
Bailey Rae is presented as the star image, through the use of representation. In
order to promote
herself and her beliefs, she uses this video to create an indication of gratitude
and celebration of life.
As a result of her red, flowing dress, it secludes her from
the monochrome setting around her; she is perceived to be an important figure
and stand out from the crowd. This is to ensure that her intention of conveying
an important message is achieved; if she’s in focus the audience would be more
likely to listen to her voice and lyrics. To support her meaning behind the
video, at the beginning the bright light is dispersing in the background behind
Corinne Bailey Rae; creating emphasis on the positive attitude she wants to give
us.
The artist herself is depicted as being of a higher class
and of a higher status than the other actors, further reinforcing her
importance. Our eyes are automatically captivated towards her beauty and
different style, where as an audience, we feel more inclined to keep looking at
her. This is to make us want to listen to her message she is trying to convey.
Moreover, stereotypical representation of teenagers is shown
throughout the music video. The large framing of the girl concealing herself in
her hoodie is shown, where she appears to be cast aside and isolated, evoking a
notion of vulnerability and loss; she is void of identity. The artist uses this
representation to reinforce how many teenagers may feel and how life can seem
useless and difficult at times. Her intention is to promote the idea that we shouldn’t let that
act as a barrier, but instead ‘stopping and ritualising the moment’ will allow
us to celebrate what with have right now.
In addition to this, class is a key motif seen in Corinne
Bailey Rae’s music video. The contrast between the homeless woman and the
business man is a clear divide, before unifying soon after in the video when
the two appear in a two shot together. The short depth of focus draws our
attention to the woman and highlights her significance; it is the artist’s way
of promoting
equality, and further promoting
herself as a considerate and attentive person.
