How does the BBC Radio 1 Breakfast Show reach and target audiences and
encourage audience participation?
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(Specific to Radio 1 Breakfast Show)
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· 78% think Radio 1 should produce content that is
distinctive from commercial radio.
· 25% said that they associated the station with
this programming for younger teenagers.
· 79% associate the artist Rihanna with Radio 1
· 2 out of 5 Radio 1 listeners considers BBC Radio
to play the most popular music.
· 48% of people listening to radio 1 during the day
think it appeals to everyone, 39% think it has big name presenters.
· Mainstream artists are expected to be played on
Radio 1, more than any other station.
· Radio 1 listeners want their presenters to be
knowledgeable about music and intelligent
· Over ¾ of Radio 1 listeners believe that the BBC
budget should be used to produce content that is different to commercial
radio (78%).
· Radio 1 came 2nd when asked which
radio station they had heard the most awareness of promotions and adverts-60%
claimed they saw the advert between BBC TV shows.
· Radio 1 listeners were asked which radio station
they associated with particular events-Radio 1 achieved a significant over
claim on other station’s events, eg. 33% thought Capital Radio’s Summer Time
Ball was a Radio 1 event.
· In November 2015, Radio 1 aims to ensure it
integrates online video alongside its radio output in order to engage with
the younger generation.
· By tracking what the audience is interested in
through monitoring comments and feedback, the broadcaster can try to stay
relevant to the younger audiences.
· Radio 1 is suffering because its core audience
are turning away from live radio-using online streaming and social media eg.
YouTube, Facebook etc. On YouTube, Radio 1 has 3.5 million subscribers and
Facebook has 2.55 million likes.
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· The 6:30am to 9am part of the day is important
because it draws in listeners and the station hopes to entice them to listen
over a long period.
· The Radio 1 listeners were asked what they recall
hearing on the show-the highest recalled aspect was current chart music
(57%), followed by presenter banter (52%). Celebrity content recall was
higher than songs by new artists.
· Almost 2 in 3 Radio 1 listeners who were surveyed
listen to Radio 1 at breakfast time.
· Radio 1’s Breakfast Show say that tools like
Twitter, Facebook and Tumblr are a game changer and now enable a greater
audience engagement- having a conversation with your audience is clearly
important.
· Since Nick Grimshaw took over Chris Moyles, Radio
1 Breakfast Show had lost 500,000 listeners within a year. This isn’t because
of Nick Grimshaw, it is just how young people’s listening habits are
changing.
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Saturday 24 February 2018
How BBC radio 1 are reaching and targeting audiences.
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remember the slot is 630-9am
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