Audience Research

	RADIO 1	RADIO 2	RADIO 3	RADIO 4	RADIO 5	RADIO 6
Which programmes are most clearly fulfilling their PSB remit?	The remit of Radio 1 is to entertain and engage a broad range of young listeners with a distinctive mix of contemporary music and speech.	The remit of Radio 2 is to be a distinctive mixed music and speech service.	The remit of Radio 3 is to offer a mix of music and cultural programming in order to engage and entertain its audience.	The remit of Radio 4 is to be a mixed speech service.	The remit of BBC Radio 5 live is to provide live news and sports coverage. Programming should be designed to inform, entertain and involve.	The remit of BBC 6 Music is to entertain lovers of popular music with a service that celebrates the alternative spirit in popular music from the 1960s to the present day.
What range of programmes are offered?	It should offer a range of new music, support emerging artists - especially those from the UK - and provide a platform for live music. News, documentaries and advice campaigns should cover areas of relevance to young adults. One of the main programmes is showing the official chart, consisting of modern day, upcoming artists to engage music lovers. ‘Newsbeat’ programme is to engage the listeners, which is diverse from the music side of Radio 1.	It should offer entertaining popular music programmes and speech-based content including news, current affairs, documentaries, religion, arts, comedy, readings and social action output. Programmes supporting their aim to show a mixture of music and speech include ‘7 funny moments from vintage Blue Peter’, which can be nostalgic for older listeners and can be entertaining. Moreover, ‘Sounds of the 80s’ fulfils their purpose of giving their listeners mixed music, not just modern day music.	Around its core proposition of classical music, its speech-based programming should inform and educate the audience about music and culture. Jazz, world music, drama, the arts and ideas and religious programming should feature in its output.	It offers- in-depth news and current affairs and a wide range of other speech output including drama, readings, comedy, factual and magazine programmes.	It should be BBC Radio's main outlet for breaking news by bringing its audience major news stories as they happen. It should provide context to its news and sports coverage through wide-ranging analysis and discussion.	Its programmes juxtapose current releases outside the mainstream with earlier recordings, including music from the BBC Sound Archive. Programmes which fulfil this are the ‘BBC Music News Live’, relating to modern, popular music. There are also programmes staring artists from various decades.
Which audiences are being targeted?	Its target audience is 15-29 year olds and it should also provide some programming for younger teenagers.	They are targeted at a broad audience, appealing to all age groups over 35.	The service should appeal to listeners of any age seeking to expand their cultural horizons through engagement with the world of music and the arts.	The service should appeal to listeners seeking intelligent programmes in many genres which inform, educate and entertain.	The service should appeal to news and sports fans of all ages and from all ethnic backgrounds and areas across the UK.	Their target audience re people who enjoy listening to music. By playing a wide range of music from each decades, they aim to appeal to all ages.
Which one of the 3 principles are most in evidence in which programmes?	To entertain, engage a young audience with distinctive mix of music.	To have distinctive mixed music.	To offer cultural programming.	To be a mixed speech service.	To provide live news and sports coverage.	To entertain lovers of popular music.