Radio Introduction

In the radio section of the exam you need to focus on:
-The role of audience
-How the audience are being targeted

L
Industry 
Audience
R

1)Do you listen to the radio?
90%

2)What do you listen to?
Radio 1, Kiss, Capital, BBC Essex, Heart, Absolute, Talksport

3)When do you listen to it?
Before school (7:45-8:00)

4)Where do you listen to it?
Doing jobs around house, at work, in the shower, at the gym, in shops

5)How do you listen to it?
On portable radio, car radio, phones, iPods, tablets, Alexa/Google home etc.

6)What kind of listener are you?
Background
Incidental- e.g.. walking into a shop with the radio on, in the dentist etc.

7)What do you concentrate on whilst listening to the radio?
Big Town Showdown on heart and Innuendo Bingo, The Mayor of Where?, Whats my age again?

-You can watch/listen to the radio on podcasts on social media or youtube e.g. when there are co-hosts or celebrity guests.

What different types of radio are there?
Pirate FM, Camden Experience, BBC Asian, BBC radio 2 etc.