Gilette Advert

LANGUAGE:technical, visual, audio codes, narrative, genre
In the Gillette advert, there is music played, instead of hearing voices from the people or sound what they're doing. This is known as non-diegetic sound, and the music can be more interesting and memorable. In addition to this, the type of narration is a goal orientated plot, whereby the plot implies that if you buy the product, you will become or achieve what you see in their advert.


REPRESENTATION:stereotypes, encoding/decoding, contexts.
In the advert, we are presented with ideas that if you use their product, you will 'get the girl', have a closer relationship with your son, and be a much happier, stronger and successful person. Moreover, the athletic men who are presented in this advert are stereotypical portrayals. A person could be fit without being very muscly, yet this advert is only stating that you need muscles.


AUDIENCE:categories, mode of address, response, interaction.
The target audience for this advert is men. The purpose is to attract men who shave, with hopes they will buy there razor product. The use of the pronoun 'your' in the advert is a direct mode of address, so the audience feels more involved, as it's talking to them directly.


APPLICATION OF THEORIES
The main theory that can be related to this Gillette advert is the Reception Theory, created by Stuart Hall. It is where the advert has been constructed with an encoded message, that is conveyed to the audience. Some people will be led to believe the message they're trying to sell, however others will either fail to identify it or won't believe it- will not believe a razor can suddenly make you stronger or give you better attachments to your son.