Representation vocabulary

REPRESENTATION
This is the way in which people, events, places or ideas are portrayed to the audience. The media will often take something already there, but then present it differently in a way that suits their needs, so that the audience are more intrigued.


Stereotype---> where the media institutes create a 'visual shortcut' in order to give the audience a quicker understanding. It is often repeated, which results in the belief of a person or place being portrayed in that way, as we assume it is true and normal.


Archetypes--->this is the 'ultimate stereotype'. For example an Essex girl has a big reputation, which does not apply to every girl living in Essex. They are associated with wearing stilhettos and being brainless. It evokes a more hard hitting impact, as many know it to be false accusations of the way a person or place is presented in the media.



Countertype---> it is a representation that challenges the tradition of the stereotypical associations of groups, people or places.


Gatekeepers--->these are the people who control what is presented through the media. Media texts are representations by producers.