Industry Vocabulary

BARB- This stands for The Broadcasters Audience Research Board, which is an organisation that complies audience measurement and television ratings in the UK. They have been delivering the official viewing figures for UK television audiences. This is important in the industry for helping the companies know if their programmes are popular and interesting for the audience.

WEBCASTING LICENSE- Used by rights and licensing bodies to people who want to carry out Internet broadcasting using copyright material. If you operate a service that streams sound recordings online, then a Webcasting License is required, to ensure exclusive rights of copyright and the communication of the recordings over the internet.

TECHNOLOGICAL CONVERGENCE- It is the tendency that technology can and will change, where by they evolve in order to perform and fit in with specific tasks.

WEB 3.0 OR SEMANTIC WEB- This is a development of the World Wide Web, where the web pages and its data are structured and tagged in order for direct use in computers.

INTERNET OF THINGS- It involves the network of physical devices that are embedded with electronics, software, sensors, actuators and network connectivity, enabling these everyday objects to connect, exchange, send and receive data.

BINGE-VIEWING- The involvement of watching multiple episodes of a television programme in rapid succession, one after the other.

DAB- This stands for Digital Audio Broadcasting, also known as digital radio and high-definition radio. It is known for being audio broadcasting in which analog audio is converted into a digital signal and then transmitted on the assigned channel- often the FM frequency.

TRADITIONAL MEDIA- The tradition media types include television, radio, newspapers, magazines, newsletters, tax press and other print publications.

GOOGLE ANALYTICS- It is a freemium web analytics service, which is offered by Google to track and report website traffic. It is the most widely used web analytics service on the internet.

RAJAR- This stands for the Radio Joint Audience Research Limited and was established in 1992. They are the official body in charge of measuring radio audiences in the UK. It's jointly owned by the BBC and the Radiocentre on behalf of the commercial sector.

NRS- Known for being the global leader in helping media companies achieve increased short and long term revenue and market share.

MIDAS- They are a specialist PCC Advertising Agency. There focus is on content marketing, search engine optimisation and social media marketing.

CULTURAL IMPERIALISM-  Imperialism is the expansion of a countries power and influence, and, where by cultural imperialism compromises the cultural aspects of imperialism; the unequal relationships between civilisations.

DEMOCRATISATION OF THE MASS MEDIA- A media democracy uses information technologies to empower individual citizens and to promote democratic ideas through the spread of information.

EFFECTS OF PIRACY- Due to piracy, the losses suffered as a result directly affect the software industry, where by the software publishers, developers and vendors take serious actions in order to protect their software to ensure it doesn't happen again. It is can also be a risk for users.

HORIZONTAL INTEGRATION- The production company expands into other areas of another industry; it will merge in order to help eliminate competition.

VERTICAL INTEGRATION- The production company has the ownership of the means of production, marketing and distribution.

DIVERSIFICATION-  The involvement of a company that enlarges or varies their range of products or field of operation.

ALTERNATIVE MEDIA AND INDEPENDENT MEDIA- Alternative media are types of media that differ from dominant types of media in terms of their content, production or distribution; they take many other forms including print, audio, video, internet and street art. Although independent media refers to any form of media such as radio, TV, newspapers or internet- free of influence.

CONGLOMERATE- A corporation/company (especially a large one), that owns multiple smaller business, all of which still continue to conduct their businesses separately.

GRA- This stands for 'Games rating Authority', which is an operating name of the Video Standards Council, used to deal with matters concerning the age rating of video games.

PEGI- A term which stands for Pan European Game Information, which is a European video game age rating system that was established to ensure consumers make an informed decision when buying video games or apps, through the use of age restrictions and recommendations, as well as content descriptors.

MEDIAWATCH UK- They are formerly known as the National Viewers and Listeners Association, a pressure group in the UK, who campaign against the publication and broadcast of media content that can be seen as harmful and offensive, including violence, profanity, sex, homosexuality etc.

IPSO- The Independent Press Standards Organisation is the regulators for the newspaper and magazine industry in the UK. They hold them to account for their actions, protect individual rights, uphold high standards of journalism and to further maintain freedom of expression for the press.

WATERSHED- In the UK, there is a policy, where by 9pm is the pivotal point of the television. It is where more inappropriate or age restricted content can be shown- programmes which might be unsuitable for children can be broadcast.

OFCOM- They are the communication regulators in the UK. They regulate the TV, radio and video-on-demand sectors, fixed-line telecoms (phones), mobiles and postal services mobiles and postal services, plus the airwaves over which wireless devices operate.

BBC CHARTER- This is an accompanying agreement which recognises its editorial independence and sets outfits public obligations in detail.

SYNERGY- This is the interaction or cooperation of two or more organisations to produce a greater effect than their separate companies.

PSB- In the UK, the term PSB stands for 'public service broadcasting', which refers to the broadcasting intended for public benefit rather than to serve for commercial interests.

BROADCAST CODE- Ofcom have a broadcasting code which governs what is allowed to be aired on the TV and radio. There are standards for programmes which broadcasters have to follow.

IWF- This stands for the internet watch foundation, working to raise public, media awareness.