Production Essay

Essay on Jungle Book production

Disney are a major multinational mass media and entertainment conglomerate. They are the world’s second largest media conglomerate after Comcast.

1.       Disney own many media companies eg ABC

-          Time Warner,, 21^st century fox, somy, CBS, Comcast

-          A state of limited competition, in which a market is shared by a small number of producers or sellers.

-          A new television streaming service.

Disney’s reputation in filmmaking is very well known which allows Disney to experiment with different film types and not have that much backlash as people will still go and watch the film. Disney has a reputation as a company that has a yearly plan which works and makes them the most reputable kids film company in the world. Disney managed to capture audiences in 1967 and 2016 due to the recreation of old, traditional films for example The Jungle Book. In 2016, Disney made a live action Jungle Book which not only appealed to young children but also to people who watched and loved the original. However, there have been films that haven’t done as well as planned for example, The Sword in the Stone.

During the production process of the 2016 Jungle Book Favreau adopted many techniques used in other Disney films that were similar to the jungle book for example the Lion King, where similar style scenes were used to enhance the creation of the film and create similar themed scenes in a whole new film. Favreau did this due to the popularity and success of the Lion King, however instead used CGI to create realistic looking animals and move away from a cartoonish appearance that appeals to a more limited audience.  The animals are seen to be quite realistic because even in the posters that they used to promote the film you can see how good the animals look. Also as seen in the trailer Baloo is one of the best graphically edited characters in the entire film with the character having it look like all of its individual hairs the movement and the speech.

They used the original film and also the book. However, the team were told not to read it in advance as they didn’t want to scupper the creative flow.

-          Rotoscoping is an animation technique that animators use to trace over motion picture footage, frame by frame, to produce realistic action. In the visual effects industry, rotoscoping is the technique of manually creating a matte for an element on a live-action plate so it may be composited over another background.

-          Xerography is the way of animating and colouring the original 1967 jungle book.  Xerography is the process of coloured powders adhering to parts of a surface remaining electrically charged after being exposed to light from an image. This created the bright and vibrant colours of the jungle book.

-          The colours were used carefully to captivate the audience to certain parts of a scene, and create contrast. For example, the tiger is the most colourful of the animals yet he is the most hidden, whereas Baloo is the blandest yet captures the attention in a scene through his actions. On top of this, with Kaa’s scenes, the variety of swirling colours in his eyes capture your eyes, as they would for Mowgli.

 To conclude, the production process of both Jungle book films places technology and the experience of the audience at the heart of development. This commitment has not changed in the 80 years since the release of Snow White and by examining the production processes of both Jungle Book movies you can tell that the focus on technological change is just as important now as it ever was.