- YouTube
- Vevo-higher quality
- on TV- music channels
- social media
Do you watch them?
Personally, I listen to the music itself more than watching the music video; If I enjoy the song I will then watch the video, but will often hear the song first.
On the other hand, other people may watch the music video as they prefer to visualise the music and the story that is being told.
What is the purpose of a music video?
- to gain a bigger audience
- political/ideological statement
- awareness
- sense of belonging for fans-star image (making stars accessible)
- for entertainment/escapism
- 'water cooler effect'-sense of belonging/social interactions
- sales, promotions
- creative and thematic direction for an artist and their album
Three types of music videos
Performance- live footage, performance clips
Narrative-tells a story/features in lyrics, or suggested lyrics/like a mini film with beginning, middle and end/can promote a film with clips from a film (intertextuality)
Concept-based around a single idea or concept/ usually unusual or obscure, even surreal for an audience/successful concept keeps audience engaged/ content attracts consumers
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