Audience

Demographic Profiling

A	Higher management, bankers, lawyers, doctors etc…
B	Middle management, teachers, creative media people (graphic designers)
C1	Office supervisors, junior managers, nurses, specialist clerical staff, white collar jobs
C2	Skilled manual workers, plumbers, builders, blue collar jobs
D	Semi-skilled and unskilled manual workers
E	Unemployed, students, pensioners, casual workers

MAINSTREAMERS	SEEK SECURITY. DOMESTIC, CONFORMIST, CONVENTIONSL, SENTIMENTAL.
Aspirers	They seek status. Materialistic, acquisitive, orientated to image and appearance, persona and fashion. Typically younger people.
Succeeders	They seek control. Strong goals, confidence, work ethic and organisation. Typically higher management and professionals.
Resigned	They seek survival. Rigid and authoritarian values. Interested in past and tradition. Typically older people.
Explorers	They seek discovery. Energy, individualism and experience. Values difference and adventure. Typically younger demographic (students).
Strugglers	They seek escape. Alienated and disorganised. Few resources beyond physical skills. Buys alcohol, junk food, lottery tickets. Typically, lower demographics.
reformers	They seek enlightenment. Freedom of restrictions and personal growth. Social awareness and independent judgment. Anti-materialistic but aware of good taste.

Target Audience vs Niche Audience

Target Audience=for example males/females


Niche Audience= -small group of people
                             -narrowed down selection of people
                             -more about speciality


Audience response

-cultural experience=experiences in different places
-historical competence=ancestors, family history
-situated culture=where you live now
-gender
-ethnicity
-age