Fruitella Advert Remake and Evaluation

1) WHO DID YOU WORK WITH AND HOW DID YOU MANAGE THE TASK BETWEEN YOU?
When producing this advert remake, I had Hannah, Bobby and Calvin, but we also worked alongside Georgia, Lee and Dan, as they were doing part two. We all came to an agreement to all film together, then edit our own parts separately. We wrote out a list of who was editing, acting and filming, and with this we went on to produce our advert.

2) HOW DID YOU PLAN YOUR SEQUENCE? WHAT PROCESSES DID YOU USE?
We watched the original Fruitella advert and took approximately 15 shots, which we then labelled with the camera shots and screening time-this was often around 0.5 to 1 second.

3)WHAT THEORISTS DO YOU THINK COULD APPLY TO YOUR TASK?
This task could relate to the reception theory, which was introduced by Stuart Hall. Because our production was an advert, the reception theory could be applied, as there is an intended message to stimulate the sale of the Fruitella, and people will have different opinions and beliefs on what they are being shown. In addition to this, Steve Neale could be considered as a relation to the task, because our advert has a genre. This advert is used to illustrate Fruitella, and the unique music and filming is where the genre relies on its differences.

4)WHAT FACTORS DID YOU HAVE TO TAKE INTO ACCOUNT WHEN PLANNING, SHOOTING AND EDITING?
When producing our advert we had to take into account our setting, as we had to ensure it was as close to the original as possible. In order to do this, before we set off we thought about the best places to film. Moreover, when editing, we had the original in the corner of the screen to help identify the exact moments we needed to cut out sections and fit them with each other so they look similar to the original.

5) HOW SUCCESSFUL WAS YOUR SEQUENCE? PLEASE IDENTIFY WHAT WORKED WELL AND WITH HINDSIGHT WHAT WOULD YOU IMPROVE/DO DIFFERENTLY?
Overall, I believe that our sequence worked very well after it was all edited together. The comparison between our work and the original was that the editing between settings matched almost perfectly, which has a great effect. Although, if we were to repeat  this sequence again, it could have helped if we found better places to match the setting. One of the rooms in the original advert had bright colours displayed around it, so we could have improvised our found a room which had similar colours to evoke a brighter scene.

6) WHAT DID OTHERS SAY ABOUT YOUR PRODUCTION?
After showing others our remake of the Fruitella advert, they were impressed with the quality of editing, of how each clip was filmed very precise to the original to get the same effect. Another point highlighted was that the camera shots had been used accurately, such as the canted shot and the changes between the close middle shot and the long shot.

7) WHAT HAVE YOU LEARNT FROM COMPLETING THIS TASK?
Completing this task was a lot of fun, despite the fact that editing was sometimes difficult to get correct. I have learnt how to put together several second clips to make one 30 second clip. I have learnt how much thought is needed before hand, in advanced to filming and editing. It is not a simple case of filming straight away, as planning mise en scene is very important.

8) LOOKING AHEAD, HOW WILL THIS LEARNING BE SIGNIFICANT WHEN COMPLETING YOUR FUTURE PRODUCTIONS?
When I come to complete future productions, I have a better understanding on the planning that needs to be done to ensure the process runs smoothly and accurately. If not, it could result in confusion and lack of accuracy.