Newspaper Semiotics

Headline: Queen's £10M Tax Haven Scandal

Threshold- the Queen has a great impact on most people in the UK.

Unexpectedness- the day before this story, no one in the public would have known about this scandal therefore it is unexpected.

Negativity- this is negative because it seems as if the Queen and other people have been deceiving the public because they haven't been paying tax.

Elite persons/Places- The Queen is the elitist person in the UK.

Unambiguous- It is easy to understand that the Queen along with others have invested their money offshore which means they aren't paying all their taxes in the UK.

Personalisation- If they had just said 'Important Peoples £10 million Tax Haven Scandal' then it would not have the same effect as using the 'Queen'.

Proximity- As this is happening in the UK in London it is close to home for many people reading this newspaper.

Continuity/Currency- As this piece of news only came out yesterday, it hasn't had the time to continue. However it will still be in the news for many days because more people are being named in the tax haven scandal.

Audience

The stereotypical reader for the Daily Mirror are Labour Party voters. However these people are low income, they religiously feel that anyone with a posh accent is evil.

Judging this information above the Queen is a prime example of someone with a posh accent hence why she is presented in such a negative light.

Another reason why this newspaper has targeted its audience well is that Theresa May is portrayed unfavourably because May is from the Tory Party.

Masthead

The name 'Daily Mirror', the word 'mirror' could suggest reflection, they reflect on each piece of news they receive. The masthead is all in capital letters which suggests boldness and that the information is factual and simple.

Layout and Style

On this cover there are 3 headlines/ lead stories. It is reasonably easy to identify these three sections as they are have different colours and are compartmentalise into three boxes. The main image seems to be the couple who left Strictly, however the main headline is the Queen's tax haven scandal. The fact that the Queen's scandal takes up half the page, shows that this is the focus of the newspaper another thing about this headline is that it is in a bold large typeface which is quite in your face and it forces an opinion to the reader therefore we can't really form an opinion ourselves.

Language

The language is very simplistic, there are no 'big words' that cannot be understood. All the words are in short quick snippets making it easy for the reader to read, this means that the readers can decide in a short space of time, whether they want to buy this newspaper.

Connotations/Denotations

The red colour in the masthead clearly shows that the Daily Mirror support the Labour Party. The red poppy within the masthead is obviously a special as it is the month of November but this connotes the war and soldiers who have died, this shows the newspaper care about this    and are happy to present it on their front cover. The different typefaces for the different articles show that the articles are varied and different. The use of the stand first 'cash secrets of super rich' being written in red connote there love for labour as well and also the colour red generally suggests danger and therefore we think the Queen's scandal is dangerous- they are planting ideas into our heads.

Headline: Sex scandal will 'clear out' ministers

News Values

Threshold- Government ministers have a big impact on the UK, as they have significant control over our control.

Unexpectedness- shock factor that it's the ministers accused of sex scandals.

Negativity- both sex scandals and home- schooling loophole have an interest on readers, as they create both disappointment and upset.

Elite persons/places- the ministers have an important role in government, so it is more intriguing to see if it's true. Also, the representation of Trump is a leading role of USA, who are a big nation.

Unambiguous- the use of headings and subheadings makes the story easy to understand, as they tell you what you need to know. However, the main image can be difficult to understand, as there is little or relevant information on the subject.

Personalisation- the closest thing to personalisation is the '20 people' killed in the Texas Church shooting, however if they included the young girl that sadly dies, it would have had more impact and human interest.

Proximity- the sex scandal is occurring around London, which is within close proximity to many people, so they feel more interest in the story.

Continuity/currency- the story based around the offshore funds has been increasing in names of rich or famous people that have been 'exploiting the poor'.

Audience

The stereotypical audience for the Daily Telegraph are conservative supporters. The Daily Telegraph may want their audience to be people who disapprove of the rich, due to their negative depiction of the offshore funds. However, this news has been put aside, suggesting they want Trump to be the main focus, where anyone who has an interest or hate in Trump would want to read about him.

Masthead

Unlike several other newspapers, The Daily Telegraph have a masthead in lower case letters. The main interest is focused on the font style, which isn't simplistic, but is more stylised. It appears in a old-fashioned and traditional way, further implying they want their readers to be older people.

Layout and Style

The layout of this image is set out in a way where there is only one main image, so the reader automatically focuses their attention on it. Moreover, the text displayed around the image is very small, so most people will not notice the context instantly; it makes us once again, drawn to the picture over the rest of the information.

Language

The language and text used in this broadsheet suggests the readers are most likely to be people who have a lot of time to read through the paper, and who want to go in depth of a story. Because of the length of writing that is displayed, it highlights the readers are people who enjoy reading, and are more interesting in the text than the pictures. The phrase 'clear  out' is used in the heading, which results in the reader questioning the publishers judgement, possibly enticing them even more into knowing whether ministers will 'clear out'-captivating interests.